Supra HD Processors Shown at CES 2005 Greatly Reduce Overall
Las Vegas, Jan. 7 - Zoran Corporation (Nasdaq: ZRAN - News) announced that it has integrated the capabilities of five separate components into its new SupraHD family of high definition television processors including the video decoder, HDMI receiver, 1394, audio DAC, and an advanced video processing engine to control and directly drive LCD and other high definition television displays. The new SupraHD products, demonstrated this week at CES 2005 in Las Vegas, greatly reduce the overall system cost for manufacturers of digital televisions.
"Major retail chains are expected to begin promotional campaigns in the second half of 2005 to further raise consumer awareness of the superior picture quality of high definition televisions. Zoran’s highly integrated SupraHD product family vastly reduces the overall system cost for our DTV OEMs. In addition, it enables our major DTV customers to meet the FCC mandate, provide ATSC-compliant products, and deliver cost-competitive digital televisions quickly to market for what promises to be a year of accelerated HDTV adoption by the consumer," said Ram Ofir, senior vice president and general manager at Zoran’s DTV division.
The first two members of the SupraHD family, SHD-660 and SHD-680, set new standards in system integration for digital television chassis, combining traditional digital functions and highly integrated connectivity with advanced capabilities for analog video capture and display. These single-chip solutions contain an advanced video processing engine to control and drive LCDs, rear and front projection, and plaza displays.
The SHD-660 (ZR39660) includes a digital terrestrial reception, ATSC compliant HDTV decoder and, the SHD-680 (ZR39680) adds further support for Unidirectional Digital Cable (UDC) and a CableCard interface.
Complete reference platforms are available now for qualified Zoran customers.
About Zoran Corporation
Zoran Corporation, based in Sunnyvale, California, is a leading provider of digital solutions in the growing digital entertainment and digital imaging markets. With two decades of expertise developing and delivering digital signal processing technologies, Zoran has pioneered high-performance digital audio and video, imaging applications, and Connect and Share technologies for the digital home. Zoran’s proficiency in integration delivers major benefits for OEM customers, including greater capabilities within each product generation, reduced system costs, and shorter time to market. Zoran-based DVD, digital camera, DTV, multimedia mobile phone, and multifunction printer products have received recognition for excellence and are now in millions of homes and offices worldwide. With headquarters in the U.S. and operations in Canada, China, England, Germany, Israel, Japan, Korea, and Taiwan, Zoran may be contacted on the World Wide Web at www.zoran.com or at 408-523-6500.
Zoran and SupraHD are trademarks of Zoran Corporation. All other trademarks are the property of their respective owners
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Company Contact
Betty Watkins
408 -523-4373
betty.watkins@zoran.com