Zoran’s COACH Processors Power Over 50 Digital Camera Models On Display AT PMA 2008 in Las Vegas

HDMI Connectivity between DC and HDTV is gaining traction is a new market trend

Sunnyvale, Calif. - February 11, 2008 - Zoran Corporation (Nasdaq: ZRAN) announced that its COACH digital camera processors are powering a range of top-tier digital camera brands displayed this past weekend at the Photo Marketing Association trade show in Las Vegas.

The COACH single-chip processors power digital camera models from manufacturers such as Aiptek, Chicony, DXG, Kodak, Nikon, Olympus, Pentax, PureDigital, Samsung, Sony and others.

“At PMA the focus was on technologies that enable better picture and camera user experience. Having anticipated the trend, Zoran demonstrated the COACH 11 digital camera processor’s advanced features including real time face tracking, image blur correction, enhanced ISO, extended picture dynamic range and other picture quality features. The COACH product line offers the most advanced imaging quality and features that meet the high standards of top brand digital camera makers, which explains why there are so many new models this quarter,” said Ohad Meitav, senior director Zoran’s digital camera product line.

Zoran’s COACH family of digital camera processors addresses a growing segment of converging digital still cameras that also perform video encoding, rivaling the results from digital camcorders. Compact tapeless camcorders benefit the consumer by making high quality video easy to playback and share on a PC or other consumer devices. To enhance the user experience the COACH embeds High Definition Multimedia Interface (HDMI) for viewing photos and video on a high definition television, utilizing the HDTV capabilities to its fullest.

About Zoran Corporation
Zoran Corporation, based in Sunnyvale, California, is a leading provider of digital solutions in the growing digital entertainment and digital imaging markets. With two decades of expertise developing and delivering digital signal processing technologies, Zoran has pioneered high-performance digital audio and video, imaging applications and Connect Share Entertain technologies for the digital home. Zoran’s proficiency in integration delivers major benefits for OEM customers, including greater capabilities within each product generation, reduced system costs, and shorter time to market. Zoran-based DVD, digital camera, DTV, multimedia mobile phone, and multifunction printer products have received recognition for excellence and are now in hundreds of millions of homes and offices worldwide. With headquarters in the U.S. and operations in Canada, China, England, Germany, India, Israel, Japan, Korea, and Taiwan, Zoran may be contacted on the World Wide Web at www.zoran.com or at 408-523-6500.

Zoran and the Zoran Logo are trademarks or registered trademarks of Zoran Corporation and/or its subsidiaries in the United States or other countries. All other names and brands may be claimed as property of others.

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Contact Information:
Betty Watkins
Zoran Corporation
408-523-4373
bettyw@zoran.com